Information Resources, Inc. (IRI) named Joan M. Lewis as a senior advisor

Information Resources, Inc. (IRI): named Joan M. Lewis as a senior advisor. She will work closely with Andrew Appel, IRI’s president and chief executive officer, and the IRI management team to enhance its growth-delivered portfolio of technology and data-enabled products and services. Additionally, she will team with IRI’s executive and client leadership to support client engagements and new business pursuits. She will also work closely with IRI’s fast growing Media Center of Excellence that focuses on radically improving media spend by leveraging the impact of media on sales lift.

Lewis formerly served as a global senior executive with Procter & Gamble (P&G). During her more than 25-year tenure at P&G, Lewis’ extensive achievements were well recognized. Some key achievements include strengthening the effectiveness and efficiency of P&G’s massive advertising budget, year on year, for more than eight years; reinventing P&G’s brand building practices; simplifying P&G’s product launch cycle; and guiding the company’s direction in both traditional and digital media. In Lewis’ last position at P&G, global officer and senior vice president, consumer & market knowledge, Lewis led 1,100 research professionals in more than 50 countries with a combined budget of more than $350 million.

Concurrent with her position as a senior advisor to IRI, Lewis will continue to serve as a board member of comScore, Inc., part of the IRI Partner Ecosystem and a publicly held technology company, as well as serve on other boards. She will also continue as a strategic consultant for various businesses and as an advisor to several start-up companies.

She has been active with the Advertising Research Foundation (the ARF) for the last 15 years, including serving on the ARF board twice, most recently from 2012 through 2014.